How Social Media Can Boost SEO Ranking!
The days of Google just matching keyword to keyword as a search criteria are long gone. Enter now the brave new world of content, social media and backlinking. Let's start with content. In the eye's of google website that are "content rich" offer a whole lot more value to readers than sites that are not. This not only applies to google but to all search engines. Unlike the old days, search engines wants to know that when readers visits your wesbite the will be greeted by tons relevant, quality information.
Content can range anywhere from a truck load texts, pictures, videos, blogging, etc. Speaking of blogging, blogging is considered a great form of content and can add tremendous value to your website. That is why most websites today have some form of a blogging mechanism built into it. Blogging is also a great way to attract visitors to your website. It's a place where visitors to your website can engage and share ideas and or voice opinions. Without leaving your site your blog a place where your visitor can leaves reviews whether good or bad concering your product or services.
In the eye's of google website that are "content rich" offer a whole lot more value to readers than sites that are not!
Another key benefit to having a blog on your website is that it encourages your visitors to stay longer at your site. Lenght of stay at your site is another important metric that google and other search engines uses to determine if your website offers true value which often results in a higher ranking for your site. Listed below are a few points to remember;
- Content rich websites offer more value in the eye's of search engines
- Blogging is a great way to attract and keep visitors on your website
- Always provide relevant, quality content on your website
A final word about content. It is imperative that you place quality content on your website that will engage your visitors. Let me give you an example. If your website is mainly text then write in such a way that will captivate your visitors. Always use the "keep it simple" approach. Write so that you communicate with readers at all levels. If you don't you may loose quite a few. That's a price that's simply to high to pay. Also, use text created with fonts that are easy on the eyes (easy to read). It's not about you it's about your readers/customers. Always do your best to make their visit a pleasant experience! As obvious as this may seem it is severly over looked by so many. You are not out there to prove how smart you are. You are out there to communicate/engage with your readers or visitors and hopefully sell them on your idea or product / service.
If your website contain a lot of pictures and videos try your best to make sure that they are relevant and that they keep your visitors engaged. They don't have to be of the highest quality they just have to keep your vistors engaged. Adding a little bit of humor to your pictures or videos is a great way to do that. It just depends on what you're marketing. There are individuals on fiverr that can create animated videos for your website for just a few dollars.
Now lets talk a little about social media and back linking. Social media and back linking is a big deal when it comes to getting a higher ranking in the search engines. Most of today's internet users engage in some form of social media. Whether it be facebook, twitter, utube or tumblr, social media is widely used on the internet today. I know that some of you may not have a facebook, twitter or utube account (and may not want to) but if you're serious about promoting your website and obtaining a high ranking high in the search engines there's really no way around it. That is of course if your plan is to promote your website via organic search results. Paid promotion is a different story altogether. If you're going the paid route you would then need to have a budget set aside to pay to promote your website.
"Paid promotion of your website and and organic serach results are both effective. You have to decide whats best for you. Some website owners choose both".
I believe the topic of backlinking is covered else where on this website but I cannot over emphasize the importance of credible, quality baclinks to your website. Having lots of backlinks to your website tells search engines that your site is a quality website that offers great contents and other websites sees the value of connecting to your website! We hope that the information provided has been helpful.